Depth

18Oct07

From what I can see, everyone is looking at the “transformation” angle. When you’re done with the package, with a few simple nips and tucks, it becomes, wait for it – a grand piano. Wow! Isn’t that amazing!

 I thought the comments (below in red text) on this little invention – sponge packaging that turns into a bird feeder, (see http://www.treehugger.com/files/2007/05/twist_sponges_i.php) were apt.

Is this supposed to be a joke?

This is just a phoney marketing gimmick. If the thing won’t actually work as a bird feeder, than it’s BS . Besides how many sponges do you go through in a year? In 2 or 3 years you could have ,say 12 to 20 birdfeeders. And what happens to them after they get soggy in the rain? Still another thing to throw a way. This notion that things made from trees are environmentally clean is misleading. It depends where the wood is harvested. When a forest is cut for wood, what is regrown is not a forest, it’s a tree farm, and it is no longer habitat for many species of both plants and animals. If you’re really interested in being green, you have to dig deeper.

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One Response to “Depth”

  1. 1 nickncd

    Yup, I suspect its true! The real answer is to do away with unecessary packaging…

    however, lets start with the basic priciple and go from there. I agree that if it doesn’t ‘work’ when transformed, then its no good, and poor design. So fit for purpose (even a trivial purpose) will be something I’m looking for.


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